Strategy, formerly known as MicroStrategy, is a global leader in enterprise business intelligence and AI-powered analytics. With a renewed vision and a bold new identity, Strategy empowers organizations to make smarter decisions with a single, powerful platform that blends analytics, mobility, and AI into one seamless solution.
To help every enterprise unlock the full potential of their data using cutting-edge analytics and artificial intelligence. We believe that better decisions drive better business, and our tools are designed to enable fast, informed, and confident actions.
Strategy One is our flagship cloud-based analytics platform built to scale with the largest and most data-intensive organizations in the world. With robust capabilities including:
As MicroStrategy, we pioneered the field of BI for over three decades. In 2025, we embraced the future by rebranding as Strategy—ushering in a new era where analytics and artificial intelligence converge. The transformation reflects our commitment to innovation, simplicity, and intelligence-first design.
Under the visionary leadership of Executive Chairman Michael Saylor, Strategy continues to lead in technical excellence and thought leadership. We are proud to be a NASDAQ-listed company (MSTR) and a trusted partner to Fortune 500 organizations worldwide.
Headquartered in Tysons Corner, Virginia, Strategy operates in more than 25 countries and serves clients across financial services, government, healthcare, retail, manufacturing, and beyond.
We are building the next generation of decision intelligence. Whether you're a data analyst, executive, or developer—Strategy is your partner in transforming data into decisive action.
We provide cloud-native, AI-powered enterprise analytics software to thousands of global customers,
and leverage 35+ years of software expertise to explore innovation in Bitcoin,
which provides a unique opportunity for value creation.
We rebranded from MicroStrategy to Strategy in February 2025.